FIESTAS DE SAN ROQUE 2026GRUPO PLATEA(2026)

San Roque is a neighborhood in the center of Totana, Murcia. Each summer they celebrate to honor their saint known for being, among others, the protector of canines.

We combine the concept of a missing dog poster with a popular Spanish tongue twister: El perro de San Roque no tiene rabo porque Ramón Ramírez se lo ha cortado* to develop the poster/social media system.
* (San Roque’s dog lost its tail because Ramon Ramirez cut it off)


The main idea behind the style choice was to fight against the overwhelming use of AI in these type of events.  
A classic font paired with a nostalgic color palette.
The style of illustration shows that you can do a lot with just some strokes on paper, using some soul instead of a prompt.

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